Nutrition and exercise guru Anthony Almada uses creatine to boost muscle development when combined with weight training and exercise. He partners with businessman Ed Byrd to start EAS and releases the first commercially available creatine supplement, Phosphagen.
Phosphagen catches the eye of Bill Phillips, editor of "Muscle Media Magazine." He is so impressed with EAS that he buys the company and launches Myoplex, a high-protein shake that will set the standard for all other nutritional supplements.
EAS pioneers a university research program resulting in over 15 published clinical studies on the efficacy of its nutritional supplements.
Out comes the call for stories of personal transformation in a contest called The EAS Grand Spokesperson Challenge. This becomes known as the Body-for-LIFE Challenge. It transforms the bodies of millions of people and continues to do so.
After more than a decade serving the bodybuilding community, EAS is purchased by Abbott Nutrition. This event gives EAS the ability to bring the benefits of sports nutrition to more people in more places.
Abbott Nutrition's EAS® brand, releases Muscle Armor™, a groundbreaking product containing the patented Juven Technology™. Juven contains a blend of ingredients that has been clinically shown to increase strength, power and lean body mass.** Muscle Armor contains a blend of ingredients that has been clinically shown to increase strength, power and lean body mass.** These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Team EAS player Larry Fitzgerald ties the NFL record with three touchdown receptions in a playoff game. His three touchdown catches occur in the first half; he becomes the first player in NFL history to accomplish that feat in a conference championship game.
3 revitalized EAS® Products were introduced: pre-workout formula Phos Force™, (provides explosive power and force*), and post-workout formulas Muscle Armor® (helps protect/build muscle*) and BetaGen® (promotes lean muscle defense/strength*).*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
First, EAS® Recovery™ Protein–for more complete recovery than 100% whey alone–has the right blend of Revigor® HMB, whey protein, and carbs. And, Myoplex® 30 bars, with 30 grams of protein.
Right on protein, light on calories*...that's EAS® Lean 15™ powder with 15 grams of protein and 100 calories per serving. And for convenient muscle-nourishment, we introduced EAS® Lean 15™ bars.*62% fewer calories than EAS® Recovery Protein
